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Lennox CAP RFP Submission
MG Global Solutions (MGS) has the tools, team, and experience to implement advertising campaigns that work and drive results
Providing Fully Managed, Turn-key HVAC Marketing Programs since 1999
PARTNERING WITH MG Global Solutions (MGS)
Mediagistic Global Solutions (MGS) started more than 25 years ago as SportsOne, a sports marketing agency working with brands like NASCAR, Dr. Pepper, Domino’s, and Air Jamaica. Even then, we excelled at creating impactful local advertising strategies, overcoming the challenges of scaling local marketing.
Since then, MGS has evolved to become a leading provider of fully managed, local co-op marketing programs for HVAC, electrical and plumbing contractors at scale. MGS offers the industry’s best go-to solution for home services brands to simplify, support and boost lead generation and conversions to grow their residential sales. We go way beyond just co-op ad management – we provide consultative services to help local HVAC dealers win, serve, and retain customers.
MG Global Solutions (MGS)
MG Global Solutions (MGS) has reinvented itself for the Connected Age by moving from a single agency company to a multi-brand platform. Highly portable, MGS’s Connected Brand model is a unique platform that gives clients plug & play access to our best-in-class services.
Mediagistic
The data-driven media and marketing company positioned at the center, fueling all MGS operations with unparalleled data and media expertise.
Precision Local
Focused on delivering localized strategies that drive measurable results and impactful growth for regional businesses.
Service.ly™
A technology-driven platform designed to streamline operations and optimize service delivery across markets.
In this model, all agency brands support each other and share an operational backbone, combining their power and expertise to deliver the scale required to compete and win in a data-led, digital-first world.
LOCAL MARKETING EXPERTISE
MG Global Solutions (MGS) is highly knowledgeable in online and offline local marketing strategies, tactics, and techniques that, combined with years of traditional marketing experience, add up to a potent combination of effective marketing and performance-driven results.
- Performance Optimized Digital Marketing
- Local and National Experts in Media Buying and Planning
Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Paid Search Marketing
- Content Marketing
Mass Media
- Market Research
- Media Buying
- Media Planning
- Execution
Production
- Video Production
- Photography
- Graphic Design
- Content Creation
Client Experience
- Exceptional Customer Support
- Clear Communication and Reporting
- Proven Track Record of Success
- Customized Client Solutions
Co-op
- Effective Fund Management
- Transparent Tracking and Reporting
- Streamlined Co-op Fund Usage
- Co-op Fund Optimization
Marketing Plan Process
Our team of Account Development Managers thoroughly review and assess your business goals and objectives. From that foundation, we build a plan to effectively reach your target audience.
Discovery
Uncover and understand your business goals, services, and service areas.
Analysis
Objectively analyze your market, competitive layout, and current strategies.
Strategy
Comprehensive, sustainable, and scalable campaigns designed to meet your goals and needs.
Support
Team of marketing experts dedicated to your business.
Communication
Constant team access with regularly scheduled meetings.
Reporting
Transparent performance metrics and ROI data accessibility 24/7.
Example: Process Flow
Example: Project Timeline
Products
Service.ly™ - DIY Websites for Local Contractors
If you’re a local contractor looking for a fast, easy, and affordable way to enhance your digital presence, Service.ly™ is your solution. Service.ly™ is the HVAC industry’s first do-it-yourself, subscription-based website builder. Designed for those who may not have a website or want to modernize their current one, Service.ly™ offers a DIY approach that allows you to get up and running quickly. The Service.ly™ team can also help build a live site on a short call.
What’s Included:
- HVAC Website Builder with hosting included
- Google Business Profile setup and optimization
- Local Business Directory listings
- Offers Manager and Leads Manager tools
Who It’s For:
Contractors with no or outdated websites looking to establish a professional online presence.
Drive Growth with Full-Service Digital Marketing
For growth-focused dealers ready to dominate their market, LeadBuilder™ offers a fully managed digital marketing solution. With a dedicated Digital Strategist and a comprehensive marketing plan, LeadBuilder™ covers all aspects of your digital marketing to ensure long-term success.
What’s Included:
Who It’s For:
Dealers aiming to grow their business with a full-service digital marketing solution.
MarketLeader™ is our most comprehensive marketing offering for local residential home services businesses that need to reach local homeowners. It includes everything from Digital marketing to media buying, call tracking, creative design, digital and traditional media, production, and direct mail. The best part? We understand that when it comes to local marketing, it’s not always a one size fits all solution. For this reason, MarketLeader™ can be fully customized to your specific business needs, budget, and goals.
What’s Included:
- Fully customized to include comprehensive digital and media services.
Who It’s For:
Dealers aiming to be the leader in their market.
SimpliLocal™ is a through channel marketing automation platform providing end-to-end co-op, social, response and local advertising management for your dealers. SimpliLocal™ provides a consistent Lennox brand experience across all routes to market and is our proprietary automated online solution to help Lennox dealers simplify, support and boost local advertising. Dealers come in all shapes and sizes and vary in terms of their marketing know-how. SimpliLocal™ can accelerate the leaders while fully supporting the less skilled with do-it-for me and do-it-on-behalf-of assistance. Left to their own devices, dealers can have poor performing campaigns, leave valuable co-op dollars on the table, or even misrepresent the Lennox brand. Quite simply, SimpliLocal™ is a powerful, comprehensive Martech solution to help local dealers win, serve, and retain customers for years to come.
SimpliSocial™:
SimpliSocial™ bridges the gap between OEMs’ digital asset management (DAM) systems and dealer adoption, ensuring co-op marketing assets don’t go unused. This innovative platform offers two powerful solutions: a self-service library of ready-to-publish social content for dealers or a fully automated system that posts co-branded content directly to enrolled dealers’ social channels. By simplifying content delivery and maximizing usage, SimpliSocial™ ensures co-op programs achieve their intended impact while saving time and effort for both OEMs and dealers.
SimpliClaims™:
SimpliClaims™ is an industry-leading claims processing and funds management platform offering the industry’s most comprehensive set of global payment options. Mediagistic offers SimpliClaims™ as a self-service solution, empowering dealers to manage their co-op reimbursements with ease. Alternatively, our fully managed services ensure that co-op program reimbursements are processed promptly, remain fully compliant, and operate efficiently. By streamlining the claims process, SimpliClaims™ enhances the effectiveness of your co-op marketing efforts, allowing dealers to focus on driving sales and growth.
SimpliVoice™:
SimpliVoice™ is a generative AI voice solution integrated seamlessly into the Simpli suite for maximum interoperability. Powered by Zyra, it handles customer calls, schedules appointment callbacks, and captures leads using your business’s unique information and pricing. By maximizing conversions and streamlining customer interactions, SimpliVoice™ ensures your dealers never miss an opportunity to connect with homeowners and drive sales.
SimpliChat™:
SimpliChat™ is an advanced website chat solution powered by large language model (LLM) technology, designed to engage visitors and convert them into leads. Powered by Zyra, this intelligent, always-on chat tool provides instant, accurate responses, captures customer inquiries, and seamlessly integrates with your dealers' websites. By enhancing user engagement and streamlining communication, SimpliChat™ helps dealers maximize their online lead generation potential.
Reporting
24/7 BUSINESS CENTER REPORTING
Access campaign reporting anytime via the Business Center dashboard, with automated weekly email reports for a 7-day performance snapshot.
Revenue Analytics
Mediagistic’s Revenue Analytics solution provides a comprehensive 360° overview of your dealers' ad spend, leads, appointments, and revenue, enabling you to connect lead data directly to revenue. By tracking Return on Advertising Spend (ROAS) potential versus ROAS closed metrics, it eliminates guesswork, offering clear insights into your marketing ROI. With integrations to popular Field Service Management (FSM) systems like Service Titan, Housecall Pro, and FieldEdge, Revenue Analytics empowers your dealer network to make data-driven decisions that enhance marketing effectiveness and drive sales growth.
Media Services
Media Process
MG Global Solutions specializes in negotiating media rates to secure the most competitive pricing for OEMs like Lennox and its dealers, leveraging our national media relationships and advanced media planning tools like SQAD, Nielsen, Comscore, Media Monitors, MRI Simmons, FreeWheel, Experian, Claritas, Triton Digital, and more. Our rigorous QC process also not only ensures that we obtain the best rates, but also that media placements are delivered as promised. This meticulous approach often secures additional placements or extended delivery from our partners, maximizing the impact of every campaign.
Broadcast TV
Broadcast TV remains a powerful channel for reaching a broad audience with co-branded messaging that drives brand awareness and leads. Using advanced tools, we analyze how each TV market aligns with your dealers’ service areas to ensure efficient targeting and minimize wasted spend. Our media planning and buying services focus on securing optimal placements and negotiating competitive rates, helping your dealers connect with homeowners through high-impact campaigns.
Broadcast Radio
Advanced tools and data-driven insights ensure your broadcast radio campaigns reach the right audience with minimal waste. We analyze Designated Market Areas (DMAs) to ensure your dealers’ service areas are perfectly aligned with ad placements. By targeting the most effective stations and time slots, we maximize ad spend efficiency and help drive meaningful results for your dealer network.
Connected TV/OTT
Connected TV (CTV) / OTT platforms offer unmatched precision in reaching homeowners with co-branded messaging tailored to your dealers’ markets. By leveraging advanced targeting and audience segmentation, we ensure ads are delivered to the right viewers at the right time. Our media planning and buying services maximize the impact of these campaigns, helping your dealer network engage cord-cutting audiences while driving measurable results.
Digital Radio & Podcasts
Digital audio platforms like podcasts and digital radio (Pandora, iHeart, Spotify, etc.) provide powerful opportunities to connect with homeowners in a highly engaged, on-the-go format. By leveraging precise audience targeting and dynamic ad placements, we help your dealers deliver co-branded messages that resonate with listeners. Whether it’s advertising on popular podcasts or utilizing digital radio platforms, we ensure campaigns are strategically aligned with your dealers’ service areas to maximize reach and impact while minimizing waste.
Out of Home
Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising offer impactful ways to connect with homeowners in your dealers’ service areas. From traditional billboards to dynamic digital displays, we strategically place co-branded messages in high-visibility locations that align with your target audience's daily routines. By combining creative design with precise placement, our OOH and DOOH campaigns build brand awareness, drive engagement, and amplify your dealer network’s presence.
Sports Sponsorships
MG Global Solutions expertly crafts professional and local sports sponsorships and partnerships designed to elevate OEMs and dealer networks. With a focus on team sponsorships, on-air promotions, and in-game activations, we deliver tailored strategies that maximize visibility and resonate with target audiences. Our capabilities include university partnerships, in-stadium signage, in-game ribbon board displays, website banners, and custom game features aligned with brand objectives. Additionally, we manage engaging fan experiences such as branded giveaways, player autograph sessions, and weekly how-to segments, complemented by comprehensive on-air TV and radio campaigns. Hospitality benefits are often integrated into sponsorships, offering premium opportunities for client engagement. Whether through dynamic in-game video boards, home maintenance promotions, or in-studio broadcasts, MGS ensures every partnership is thoughtfully designed to connect brands with sports fans in meaningful and memorable ways.
Collegiate NIL Marketing Campaigns
With a dedicated NIL procurement team, we identify and negotiate localized collegiate athlete sponsorships that resonate with your dealers’ markets. Beyond athlete partnerships, we work directly with colleges and universities to license logos, uniforms, and facilities, ensuring full compliance throughout the process. Our creative team delivers professional, high-quality commercials, like the standout NIL campaign featuring Drake Maye and the UNC Tarheels. By integrating co-op-compliant NIL campaigns into omnichannel strategies across YouTube, Meta, TikTok, CTV, radio, and more, we help OEMs and dealers achieve exceptional results and elevate their brand presence. See the Drake Maye Spot we produced here:
Digital Marketing
Google Ads Advertising
GOOGLE ADS ADVERTISING ALLOWS YOU TO GENERATE LEADS AND MAXIMIZE YOUR ONLINE PRESENCE by increasing your reach at the time your target audience is searching for your services. Google Ads advertising can also complement organic results, either by garnering more real estate on the first page of search results or by putting your brand on the first page for highly relevant terms where organic visibility is not high.
BENEFITS
- First-page search engine results
- Increased high-quality traffic
- Lead generation
- Google Premier Partner
How it works
Google Ads is a model of digital marketing in which an ad is placed on a search engine (e.g., Google) and is charged a fee by the search engine each time the ad is clicked. PPC ads appear above organic results and are displayed after each search query (e.g., Window Replacement). A Google PPC campaign will be created, and keywords and ad groups will be strategically tailored to target multiple search queries by consumers within your local market. Your business will be featured in the copy that appears in the ad placed on the search engine, and all clicks on the ad will direct visitors to a conversion-focused landing page that links to your company’s website.
YouTube Advertising
MARKETING THROUGH ONLINE OR MOBILE VIDEO CAN BE A VERY POWERFUL TOOL TO INCREASE BRAND AWARENESS.
The platform allows advertisers access to potential customers they may not otherwise reach through more traditional media channels.
BENEFITS
- Reach targeted audiences
- Increase brand awareness within your local market
- Encourage website traffic
How it works
YouTube Advertising is a model of digital marketing in which an ad is placed on the YouTube platform as a 15 or 30-second ad that runs before a YouTube video starts. Pre-Roll Ads are viewable across multiple sites, Android and iOS YouTube Apps, and Web TVs. Video interactions encourage viewers to visit your website or take advantage of promotional offers.
Google Local Services
Google Local Services Ads (LSAs) are a powerful tool to connect your dealers' HVAC business with customers ready to book and generate leads. MG Global Solutions offers concierge services to guide your dealers through Google’s background check process and secure their Google Guaranteed badges. We also specialize in using marketing automation and AI tools to enhance messaging and call responsiveness, driving better ad performance and more leads for your contractors' businesses. Learn more about how we're working with the latest updates to GLSA here.
BENEFITS
- First-page search engine results
- Easy campaign setup with MG Global Solutions (MGS) representative
- High-quality leads
- Lead generation at a lower cost per lead
- Dealers only receive calls from customers who have specifically selected their profile
- Calls/leads are only charged if they are related to the services offered
- Google Premier Partner
How it works
Local Services shows qualified professionals at the top of Google’s search results when a customer is looking for relevant services. Local Services also allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness. Providers that are signed up and approved receive a Google Guaranteed badge on their ad, access to the Local Services app, premium promotion on search results pages, and a polished profile page with related service reviews — all of which help providers build a great online reputation. MG Global Solutions (MGS) will assist with onboarding the account and provide training documentation along with intermittent call-monitoring and customer support.
Google Marketing Platform
Google Marketing Platform (GMP) offers access to Google’s premium display inventory, allowing your dealer network to reach homeowners with highly targeted, co-branded messaging. As one of the few agencies specializing in this advanced form of digital advertising, we leverage its sophisticated tools to ensure maximum impact and precise audience targeting. This exclusive platform helps elevate your dealers’ campaigns, driving brand visibility and delivering exceptional results in competitive markets.
AI CSR
AI CSR is a standalone generative AI voice and chat solution tailored for individual dealers to streamline customer interactions and capture more leads. Powered by Zyra, it handles incoming calls, schedules appointment callbacks, engagees with customers onsite, and leverages your specific business information and pricing to maximize conversions. Designed as an independent application, AI CSR helps dealers enhance responsiveness and deliver exceptional customer experiences without additional overhead. Watch this video to learn more:
Google Performance Max (Pmax)
Performance Max (or “P-Max” for short) combines Google’s most powerful platforms into one campaign, one strategy, and arguably most-importantly: one budget. P-Max allows marketers to reach potential customers across: YouTube, Gmail, Display, Search, and Discovery. Watch this video on Google PMax performance and targeting to learn more:
Nextdoor Advertising
Nextdoor advertising offers a hyper-localized way to connect with homeowners in targeted service areas, making it a valuable channel for contractor and OEM marketing campaigns. The MG Global Solutions team conducts a thorough assessment of each service area to determine the level of homeowner adoption and engagement on the platform, ensuring it’s a good fit for your dealers’ marketing efforts. By leveraging Nextdoor, we help contractors and OEMs build trust and drive leads within their local communities.
Yelp Advertising & Enhanced Profiles
Yelp advertising and enhanced profiles provide a powerful way for contractors to connect with homeowners actively searching for home services. Through our partnership with Yelp, our team conducts a detailed assessment of search volume in each service area to determine the potential value of Yelp as a marketing channel. By optimizing profiles and managing targeted ad campaigns, we help contractors and OEMs maximize visibility, build trust, and drive high-quality leads.
ConnectLocal
ConnectLocal by MG Global Solutions is a powerful, cost-effective solution designed to help home services contractors secure top visibility on Google, attack the local map pack, and maximize lead opportunities. This comprehensive-yet-affordable offering combines cutting-edge tools and services to boost local visibility, attract more qualified leads, and drive business growth for your dealer network. Key features include Google Local Services Ads (LSAs), Google Guaranteed verification, LSA response automation, Google Business Profile Management, Reviews Management, Yext business directories integration, and a Call Tracking Number (to integrate with reporting).
TikTok Advertising
TikTok, an emerging social media platform, offers unique opportunities to engage with a highly active audience through creative, attention-grabbing video content. With the recent rollout of city-level targeting — though not yet available in every U.S. city — the MG Global Solutions team evaluates each market individually to determine whether TikTok is a good investment for OEM and dealer campaigns. By carefully assessing market potential and audience engagement, we help OEMs and dealers harness the power of this growing platform to expand their reach and connect with homeowners while also helping them stay compliant with US data-sharing and privacy laws.
Creative Services
Brand Voice & Visual Identity
Our Brand Voice and Visual Identity services are designed to help businesses establish a cohesive, authentic presence that resonates with their audience. By aligning messaging, tone, and visuals with a dealership brand's core values and buyer personas in its target markets, we create a foundation that ensures consistency across all touchpoints—strengthening recognition and trust. The result is a powerful, unified identity that sets local dealership brands apart and supports long-term growth.
TV Creative
Mediagistic offers versatile TV creative services, ranging from affordable, locally produced spots to high-production-value content for larger campaigns. Our scriptwriting team specializes in crafting highly localized content that resonates with homeowners, tells your brand story, and aligns seamlessly with your brand voice and creative guidelines. Whether you need humor, prestige pieces, or authentic interview-style spots, we deliver impactful TV creative that drives engagement and strengthens your brand presence.
Watch TV Creative ExampleRadio Creative
Comprehensive radio creative production services tailored to your dealers' needs and budget. From premium voiceover artists delivering professional, engaging reads to cost-effective AI voice solutions, we offer a range of options to bring your dealers' message to life. Our team ensures your dealers' radio ads captivate listeners, align with your brand, and drive results.
Listen to Radio Creative ExampleWhich Solution is Right for You?
Ready to build your first website/get a newer model and establish your presence on Google?
Get your website live in minutes with Service.ly™.
Want to generate leads and grow your brand online?
Choose LeadBuilder™ for a balanced digital marketing solution.
Ready to Dominate?
Invest in MarketLeader™ to scale your business with a fully customized marketing strategy.
Scale Your Brand with SimpliLocal™
Effortlessly centralize your marketing messaging across distributed networks of retailers, dealers, and partners with the SimpliLocal™ suite.
Let us help you take the first step toward building your brand and boosting your business with the right digital solution for your needs.
Social Advertising
GEO-TARGETED TRAFFIC TO YOUR WEBSITE through the use of social platforms gives you increased brand recognition by potential customers. Social Advertising gives a local audience higher frequency of brand messaging and special offers to maintain top-of-mind awareness.
BENEFITS
How it works
Google Ads is a model of digital marketing in which an ad is placed on a search engine (e.g., Google) and is charged a fee by the search engine each time the ad is clicked. PPC ads appear above organic results and are displayed after each search query (e.g., Window Replacement). A Google PPC campaign will be created, and keywords and ad groups will be strategically tailored to target multiple search queries by consumers within your local market. Your business will be featured in the copy that appears in the ad placed on the search engine, and all clicks on the ad will direct visitors to a conversion-focused landing page that links to your company’s website.