Mediagistic has the tools, team, and experience to implement advertising campaigns that work and drive results
Maximize Your HVAC Marketing with Mediagistic
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PARTNERING WITH MEDIAGISTIC
Founded in 1999, Mediagistic is perhaps the largest marketing services company in the OPE industry. Through a balanced combination of experience, learnings, technology, and a proven suite of branded solutions, we are driving business transformation across the outdoor power space.
We excel at driving business at the regional and local level by creating a unified and personalized customer experience across multiple channels, devices, platforms, and touchpoints. We always begin with the end in mind to determine strategy, execution, and KPIs. From there, we customize each program and campaign to ensure there is continuity in channel, device, platform, and creative messaging that aligns with the expected or desired outcome.
Mediagistic has created OPE Max to help dealers focus on their business and allow Mediagistic to drive marketing for all manufacturers. Combining efforts under one roof not only offers one point of contact but also allows marketing dollars to work more efficiently and effectively for a dealership. Leverage the power of OPE Max to drive your revenue growth.
Why Dealers Choose OPEMax
15+ Years of Expertise
With our extensive experience, we know what works and how to leverage your brand's co-op funds to the fullest.
One Contact, All Marketing Needs
Say goodbye to multiple vendors. From strategy to execution, our dedicated team handles every detail, streamlining your entire marketing experience.
US-Based Support
Our team is here for you every step of the way, delivering knowledgeable support and timely service.
Maximize and Utilize All Co-Op
Every dollar counts, and we ensure your co-op is used effectively to create campaigns that drive growth.
LOCAL MARKETING EXPERTISE
Mediagistic is highly knowledgeable in online and offline local marketing strategies, tactics, and techniques that, combined with years of traditional marketing experience, add up to a potent combination of effective marketing and performance-driven results.
- Creative Local Marketing
- Performance Optimized Internet Marketing
- Local and National Experts in Media Buying and Planning
- Local Marketing and Media Planning
Mass Media
- Market Research
- Media Buying
- Media Planning
- Execution
Production
- Video Production
- Photography
- Graphic Design
- Content Creation
Client Experience
- Exceptional Customer Support
- Clear Communication and Reporting
- Proven Track Record of Success
- Customized Client Solutions
Co-op
- Effective Fund Management
- Transparent Tracking and Reporting
- Streamlined Co-op Fund Usage
- Co-op Fund Optimization
Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Paid Search Marketing
- Content Marketing
Marketing Plan Process
Our team of Account Development Managers thoroughly review and assess your business goals and objectives. From that foundation, we build a plan to effectively reach your target audience.
01
Discovery
Uncover and understand your business goals, services, and service areas.
02
Analysis
Objectively analyze your market, competitive layout, and current strategies.
03
Strategy
Comprehensive, sustainable, and scalable campaigns designed to meet your goals and needs.
04
Support
Team of marketing experts dedicated to your business.
05
Communication
Constant team access with regularly scheduled meetings.
06
Reporting
Transparent performance metrics and ROI data accessibility 24/7.
CUSTOMER SERVICE
Mediagistic reshapes and exceeds the expectations of clients by consistently providing an extraordinary customer experience. Each dealer receives a dedicated Account Manager and recurring Plan of Action (POA) calls.
24/7 BUSINESS CENTER REPORTING
Mediagistic provides access to campaign reporting at any time via their Business Center dashboard, along with automated weekly email reports for a 7-day performance snapshot.
CO-OP MANAGEMENT
Mediagistic provides all reimbursement documentation for digital programs while adhering to brand and advertising guidelines. Campaigns are organized, approved, and submitted for reimbursement as per the guidelines.
- PLANNING – Campaigns will be organized around approved Co-ops and creative will meet program/brand guidelines.
- APPROVAL – Ads will be submitted for Co-op pre-approval.
- SUBMISSION – Ads will be submitted for reimbursement.
- Meta Campaign
- Google Ad Campaign
- Estimated Impressions: 90,000
- 1 Product Focused Ad
- 1 Promo or Product Focused Ad
- Meta Campaign
- Google Ad Campaign
- Estimated Impressions: 172,500
- 2 Product Focused Ads
- 2 Promo or Product Focused Ads
- Meta Campaign
- Google Ad Campaign
- Google Performance Max Campaign
- Estimated Impressions: 320,625
- 3 Product Focused Ads
- 3 Promo or Product Focused Ads
- Courtesy Co-op Submissions
Service.ly - DIY Websites for Local Contractors
If you’re a local contractor looking for a fast, easy, and affordable way to enhance your digital presence, Service.ly is your solution. Service.ly is the HVAC industry’s first do-it-yourself, subscription-based website builder. Designed for those who may not have a website or want to modernize their current one, Service.ly offers a DIY approach that allows you to get up and running quickly. The Service.ly team can also help build a live site on a short call.
What’s Included:
- HVAC Website Builder with hosting included
- Google Business Profile setup and optimization
- Local Business Directory listings
- Offers Manager and Leads Manager tools
Who It’s For:
Contractors with no or outdated websites looking to establish a professional online presence.
$99/mo – Subscription-based, DIY platform.
MGSites - Affordable Hybrid Websites for Competitive Markets
Looking to take your digital footprint to the next level? MGSites offers an affordable, hybrid solution that gives you access to your site while our team supports you with a professional website build and more advanced customizations. Perfect for HVAC dealers in competitive markets, this package includes website development, domain evaluation, and even logo optimization. Dealers can add-on marketing services including PPC, GLSA, Social Media, or traditional media to their MGSites campaign.
What’s Included:
- Professional website development
- Domain evaluation services
- Google Analytics setup for tracking your performance
- Logo optimization
- CMS access and hosting
Who It’s For:
Businesses with dated websites or those operating in competitive markets needing a more robust digital presence.
$500 deposit, $374* / month for 12 months
*special Daikin pricing
LeadBuilder - Drive Growth with Full-Service Digital Marketing
For growth-focused dealers ready to dominate their market, LeadBuilder offers a fully managed digital marketing solution. With a dedicated Digital Strategist and a comprehensive marketing plan, LeadBuilder covers all aspects of your digital marketing to ensure long-term success.
What’s Included:
- Local market analysis and strategy
- SEO-optimized, mobile-responsive website
- Dedicated Account Manager and Digital Strategist
- PPC/Google Local Services Ads (GLSA) budget included to drive immediate leads
- SEO + Monthly Content
- 24/7 reporting access for real-time results
Who It’s For:
Dealers aiming to grow their business with a full-service digital marketing solution.
Starting at $2,500/mo
*special Daikin pricing
MarketLeader
MarketLeader™ is our most comprehensive marketing offering for local residential home services businesses that need to reach local homeowners. It includes everything from internet marketing to media buying, call tracking, creative design, digital and traditional media, production, and direct mail. The best part? We understand that when it comes to local marketing, it’s not always a one size fits all solution. For this reason, MarketLeader™ can be fully customized to your specific business needs, budget, and goals.
What’s Included:
- Fully customized to include comprehensive digital and media services.
Who It’s For:
Dealers aiming to be the leader in their market.
Cost: Custom pricing
Which Solution is Right for You?
Ready to build your first website/get a newer model and establish your presence on Google?
Get your website live in minutes with Service.ly for only $99/month.
Need an Affordable Website Upgrade?
Choose MGSites for a hybrid approach with professional development support.
Want to generate leads and grow your brand online?
Choose Leadbuilder for a balanced digital marketing solution.
Ready to Dominate?
Invest in MarketLeader to scale your business with a fully customized marketing strategy.
Let us help you take the first step toward building your brand and boosting your business with the right digital solution for your needs.
Pay-Per-Click Advertising
PAY-PER-CLICK ADVERTISING ALLOWS YOU TO GENERATE LEADS AND MAXIMIZE YOUR ONLINE PRESENCE by increasing your reach at the time your target audience is searching for your services. Pay-Per-Click advertising can also complement organic results, either by garnering more real estate on the first page of search results or by putting your brand on the first page for highly relevant terms where organic visibility is not high.
BENEFITS
- First-page search engine results
- Increased high-quality traffic
- Lead generation
- Google Premier Partner
How it works
Performance Marketing or Pay-Per-Click (PPC) is a model of digital marketing in which an ad is placed on a search engine (e.g., Google) and is charged a fee by the search engine each time the ad is clicked. PPC ads appear above organic results and are displayed after each search query (e.g., Window Replacement). A Google PPC campaign will be created, and keywords and ad groups will be strategically tailored to target multiple search queries by consumers within your local market. Your business will be featured in the copy that appears in the ad placed on the search engine, and all clicks on the ad will direct visitors to a conversion-focused landing page that links to your company’s website.
Social Advertising
GEO-TARGETED TRAFFIC TO YOUR WEBSITE through the use of social platforms gives you increased brand recognition by potential customers. Social Advertising gives a local audience higher frequency of brand messaging and special offers to maintain top-of-mind awareness.
BENEFITS
- Reach targeted audiences
- Increase brand awareness within your local market
- Lead generation and website traffic
- Preferred Facebook AdTech Partner
How it works
Performance Marketing or Pay-Per-Click (PPC) is a model of digital marketing in which an ad is placed on a search engine (e.g., Google) and is charged a fee by the search engine each time the ad is clicked. PPC ads appear above organic results and are displayed after each search query (e.g., Window Replacement). A Google PPC campaign will be created, and keywords and ad groups will be strategically tailored to target multiple search queries by consumers within your local market. Your business will be featured in the copy that appears in the ad placed on the search engine, and all clicks on the ad will direct visitors to a conversion-focused landing page that links to your company’s website.
YouTube Advertising
MARKETING THROUGH ONLINE OR MOBILE VIDEO CAN BE A VERY POWERFUL TOOL TO INCREASE BRAND AWARENESS.
The platform allows advertisers access to potential customers they may not otherwise reach through more traditional media channels.
BENEFITS
- Reach targeted audiences
- Increase brand awareness within your local market
- Encourage website traffic
How it works
YouTube Advertising is a model of digital marketing in which an ad is placed on the YouTube platform as a 15 or 30-second ad that runs before a YouTube video starts. Pre-Roll Ads are viewable across multiple sites, Android and iOS YouTube Apps, and Web TVs. Video interactions encourage viewers to visit your website or take advantage of promotional offers.
GOOGLE LOCAL SERVICES
GOOGLE HAS LAUNCHED A NEW WAY FOR CUSTOMERS TO BOOK PROFESSIONALS through Local Services by Google. Local Services puts trustworthy local companies in front of customers who are actively looking to find a credible company for immediate service or install.
BENEFITS
- First-page search engine results
- Easy campaign setup with Mediagistic representative
- High-quality leads
- Lead generation at a lower cost per lead
- Dealers only receive calls from customers who have specifically selected their profile
- Calls/leads are only charged if they are related to the services offered
- Google Premier Partner
How it works
Local Services shows qualified professionals at the top of Google’s search results when a customer is looking for relevant services. Local Services also allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness. Providers that are signed up and approved receive a Google Guaranteed badge on their ad, access to the Local Services app, premium promotion on search results pages, and a polished profile page with related service reviews — all of which help providers build a great online reputation. Mediagistic will assist with onboarding the account and provide training documentation along with intermittent call-monitoring and customer support.
CONNECTED TV (OTT)
STREAMING TELEVISION HAS GAINED SIGNIFICANT TRACTION over the past few years, allowing businesses to effectively reach consumers utilizing a video platform that optimizes brand awareness.
BENEFITS
- Precise targeting
- Hyper-target geography down to the zip code level, eliminating waste
- Specifically target consumers most relevant to your industry (age, home-owner status, age of home, household income)
- Reach more engaged audiences with intentional lean-forward consumption
- Ad placement within premium content
- We target relevant and brand-safe publishers
- Ads are non-skippable and featured on long-form programming
How it works
Over the top or “OTT” is the term used for the delivery of film and television content via the internet, without requiring users to subscribe to a traditional satellite or cable provider. Sling & Hulu are among the most popular OTT providers, but there are many more. In contrast to cable or broadcast television because it’s delivered over the internet, OTT is unique in the ability to target households down to the zip code level. This targeting makes it much more desirable for companies with a defined service area and helps eliminate waste (ads shown to users outside your service area). Additionally, OTT is also focused on the user and not the program or channel. When making a traditional television or cable buy, you would purchase specific channels and/or programs that have a high viewership of your target demographic. OTT, conversely, identifies the household (in some cases user) as meeting your target demo and serves them an ad regardless of the programming they are consuming. OTT is not a silver bullet and is not always the best solution over cable or broadcast television. Mediagistic can evaluate your service area and help you understand if OTT is the right solution to meet your business needs.
